The popularity of social media has tremendously increased in the last few years. There are many social media platforms that are truly transforming the way we lead our personal and professional lives. When it comes to marketing and promoting a business, social media marketing has become essential to make a business successful in a highly competitive industry like the food hospitality industry.
Instagram is one of the leading social media platforms. Food Instagram has also greatly expanded because there are hundreds and thousands of accounts on Instagram that are posting delicious and attractive food pictures on a daily basis.
Since a huge number of people are posting pictures of their meals and a lot of restaurants are heavily promoting their food items on Instagram, you might be wondering how you can stand out in this tough competition. Here are some important tips and tricks for Instagramming your takeaway food and attracting more customers:
Choosing the right dish to market your restaurant is important to ensure you will be getting a perfect shot and uploading a highly attractive picture that can quickly attract the customers. You should keep in mind that primary colors like pure reds and yellows are quite difficult to shoot properly so you should avoid using them in the background.
You can simply use the color wheel to select a suitable background color for your food to ensure accurate contrast and saturation. Matching a suitable texture plays a critical role in enhancing the overall quality and attractiveness of the picture.
You should not be setting the food on the plate half-heartedly because it will become quite evident in the photograph. Instead, you should be paying special attention to this step as a carefully set plate is bound to catch the attention of users on Instagram and attract people towards your Instagram profile.
When you are Instagramming your takeaway food, your primary focus should be on the food. At the same time, you have to remember that there is plenty of space. Thus, you should utilize all of it and consider adding a suitable object or prop that can serve as a captivating backdrop.
Dec 01, 2020
Photography is an art and you should be using all of the important photography strategies while Instagramming your takeaway food. Keep in mind that a wrong angle can ruin the entire image. Therefore, it is important that you have the perfect lighting setup so that you can capture your food from an accurate angle.
Generally, it is always a good idea to capture numerous pictures from different angles and discuss them with a close one to choose the best picture and upload it on the official page of your restaurant. Even when you are designing ad campaigns on Instagram, you must be taking all of these factors into account to make sure you are using the best images on your ads.
If you follow the above tips, you can expect a significant boost in your customer engagement on Instagram and hence, increasing your sales as well..